Different types of business information, their sources and purposes Essay

IntroductionHaving just started as a trainee at the Corporate Communications Department of Emirates Group, my disceptation manager has tasked me with preparing this set of introductory training materials, on business discipline in general, for new members of staff in the department, to increase my knowledge and enhance chat skills. Different types of business information, their source and purpose will be discussed throughout this paper, outlining various types of communication that can comeback place. I will also tump over how KFC source and communicate effectively, with a true purpose, summarizing with a conclusion.Definition of InformationInformation comes from a wide variety of sources, in varying shape and form, with numerous qualities. Communicated in time, organism fit for purpose, and containing the right level of detail it becomes critical in decision making. Although thither is contrast between the value and cost of information, it of necessity to beAvailableAccurateRe liableObjectiveRelevantCompleteOn timeAs defined in the Business Dictionary, information is, selective information that is accurate and timely, specific and organized for a purpose, presented within a context that gives it meaning and relevance, and can lead to an increase in understanding and decrease in uncertainty. Once prepared and, structured accordingly, data becomes information. Information adds value, and once facts and figures pick out been organised into information it has meaning, intended to be interpreted. Information gathering whitethorn be performed internally, within an organization, collecting information on sales performance, production output, or maintenance reliability. It whitethorn also be accomplished externally, outside the organisation, harvest-time information on markets, competitors and customers. Information is valuable beca use of goods and services it can affect behavior, a decision, or an outcome. For example, if a maintenance manager is told the rel iability of the fleet has weakened, they may use this information as a reason to increase the maintenance budget or up-skill and further develop the maintenance engineers. However, information is considered valueless if matters remain unchanged, avocation its consumption.Information TypesOrganisations, such as KFC, use various types of information, alongside ways to communicate. Verbal This is the easiest and quickest way to communicate however, it may not always be more effective KFC communicate verbally to their customers, over the counter. They inquire about your current order what you would like to eat and drink. The server will also supply to up-sell, possibly suggesting to super-size or add a desert, over-and-above your original request. Written Words, pictures, charts from sources such as publications, books, journals, and newspapers Once an order is taken on the EPOS system the information is transferred to the kitchen, as text on a screen. MultiMedia Multiple forms of media, together data, text, graphics, audio, video, etc. like an interactive webpage, with audioYou can order online, through the KFC website, which combines name and prices, alongside pictures of their products. On-Screen Multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video Routinely you will witness advertisements on television of offers and new promotional activity for the viands chain. Web-Based Information Combines multimedia technologies and streams them over the Internet access to rich information anywhere, anytime When surfing websites you will notice many interactive banner advertisements for KFC, which when clicked will take you to their website, gathering valuable information on their consumer, of where they were transferred from and when. There may also be an interactive flick-book menu to browse.Information SourcesInformation comes from four different sources indispensable An organisations own intellectual property, such as financial r ecords, customer records, order information, maintenance records, etc. usually gathered from their respective department records Production, Sales, Finance, Marketing, Maintenance, Administration or HR. KFC have all of this information at hand, within their database systems. Their Electronic Point-of-Sale tills gather all the order and some production information. They have Accounting applications connected directly to the Sales database, which generates the organisations financial information. The website gathers consumer intelligence on who wants what, from where, at what time. External Collected from outside an organization, such as market look into, the Internet, newspapers, bulletins, reports, publications, usually from the government, trade groupings, or commercial databases. When you are stopped in the street and asked if you would like a menu, and the issuer asks you a few questions, the information if being gathered to provide market intelligence to the company, which in turn aides decision making. Primary Collected first-hand by the investigator, by possibly interview or questionnaire, gathered for a specific purpose. It generally is a more costly method, but provides more specific, quality information. Secondary Gathered second-hand, by someone else, for other purpose, however can still be used lower cost, though generally not as specific and of reduced quality.Information PurposeIn one word, measure.It is critical in a business to measure and compare actual performance against what was budgeted for. Using historical records is one method, to make comparisons however, targets may be set to stretch the performance of an organisation. If costs are more than expenditure then it essential take action to remedy the situation. Market research reports can monitor altering market conditions, or possibly an increase or demise in demand of products and services. This will help KFC identify whether there current offerings are suitable for that specific time, or if they should pull some from their current available product list. Maintaining records of what currently employed is a legality, to calculate salaries and benefits. Records batch any details, including Date of joiningNameAddressSalaryBenefitsQualificationsDepartmentTitleDays absent, with reasoningHoliday entitlementTraining and development recordsConclusionManagers must have timely, reliable, quality information, as they have to make important decisions. In order to make the business successful the right decisions need to be made, at the right time correct decisions are only made when this sort of information is both available and used, in time. We live in the Information get on with with the types of complex processing systems available today, at your fingertips, to the majority of people, it is important to realize that the only thing standing in anyones way is that they must interpret how to interpret the information to make the right choices.List of referencesBus iness dictionary, viewed 22nd of October 2013,